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Research papers

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Graham Mytton, Allen Cooper
June 15, 1992
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Citation

Mytton and Cooper (1992a, June 15). Global audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-audiences


Research papers

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Barry Kiefl
June 15, 1992
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Citation

Kiefl, B. (1992a, June 15). TV/radio in the 21st century. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-radio-in-the-21st-century


Research papers

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1992
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Citation

Menneer, P. (1992a, June 15). Apples and oranges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/apples-and-oranges


Research papers

Homogeneity and comparability of radio audience measurements in Europe

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Paloma Abascal, Marisa Ortiz
June 15, 1991
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Citation

Abascal and Ortiz (1991a, June 15). Homogeneity and comparability of radio audience measurements in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/homogeneity-and-comparability-of-radio-audience-measurements-in-europe


Research papers

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Rainer Arenz
June 15, 1991
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Citation

Arenz, R. (1991a, June 15). Implications and applications of trend analyses in radio research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implications-and-applications-of-trend-analyses-in-radio-research


Research papers

Researching a global audience

As radio stations in Europe tend more towards defining their target audience, by locality, demographics, or musical taste, the BBC World Service in English continues to pursue the opposite goal of a truly global audience united only by the ability to...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Liz Fuller
June 15, 1991
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Citation

Fuller, L. (1991a, June 15). Researching a global audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-a-global-audience


Research papers

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Wilma de Haas
June 15, 1991
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Citation

de Haas, W. (1991a, June 15). Attention for and appreciation of radio programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques


Research papers

Beyond presence

This paper presents an account of a major research study conducted at the end of 1987 on behalf of Capital Radio pic. Capital Radio is a major independent radio station broadcasting in London and its immediate environs. This study was designed with...

Catalogue: ESOMAR Congress 1988
Authors: Carole Wilkins, John Clemens, Ruth Deacon
September 1, 1988
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Citation

Wilkins, Clemens and Deacon (1988a, September 01). Beyond presence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-presence